The main reasons people are motivated to buy Long Term Care Insurance fall under one or more of the following categories.

Burden: Most of us understand our kids want to honor their promise to us by taking care of us in our old age, but nowadays with so many two-income families and families spread across the country, this is often not possible. Most parents wouldn't want to place the additional emotional and financial burden care-giving brings on their children.

Access to Quality Care: Some people realize the quality of care available to them under the Medicaid program differs greatly from what they would receive under a private pay plan. In addition, being able to choose where you want to receive care is critical.

Aversion to Welfare: Some people don't want to be dependant on the government for care. They feel welfare is for the needy.

Asset Protection: Most people do not want to see their homes, savings and assets used to pay for their care.

Independence: Most people are scared of loosing the option to make decisions for themselves. They want to choose where they live, what they drive and who cares for them. They want to maintain independence.

Improved Financial Confidence: Having the protection of LTCI is huge. Knowing you are protected if something should happen and you need assistance can greatly diminish worry.

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Don't wait too long.
Most people understand the risk of needing long-term care at some point in their life as they age however many people wait too long to plan. A simple change in your health can cause one to pay more for insurance protection or make you completely ineligible for coverage at any price.Industry studies have shown that up to 1 in 5 people who take the time to apply for coverage are declined. It's smart to start investigating options when you are still in good health - which is generally in your 50's. Individuals who are in good health can qualify for discounts that reduce the cost of insurance by 10 to 20 percent each year which can amount to hundreds of dollars a year for a couple.